AUSTRALIA remains the best country in the world
For the third year in a row, Australia has been named the top country brand by the 2008 Country Brand Index (CBI).
The CBI is a comprehensive study of global travel patterns and is conducted by leading brand consultancy FutureBrand along with PR firm Weber Shandwick.
CBI was analysed with Australia, Canada and the US the most successful country brands.
Australia was ranked No.1 in the categories of best country to extend a business trip, best country for resort and lodging options, the best country for outdoor activities and sports and the best country you would most like to live In.
The CBI named China, the United Arab Emirates and Croatia as the top three countries most likely to become favoured tourist destinations in the next five years.
It also noted that Africa, the Asia Pacific and the Middle East are experiencing higher growth rates than the average world demand.
CBI, now in its fourth year, is a study of approximately 2700 international business and leisure travellers from nine countries.
November 11, 2008 12:00am